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Lead Generation and search engine presence for power sector across India

SEM, Google Adwords, Landing Page

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Requirement for campaigns

Jakson is second largest generator set maker in India with PAN India presence. Idea was to have search engine presense and lead generation for B2B or B2C end users

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Requirement

Lead generation across India for queries related to silent DG sets, solar gensets, product installation and product support. Apart from lead generation, web presense was sought

Solution

Custom mailing lists were created for lead management across India as per region. Split testing setup and tracking was enabled to calculate the campaign performance

Result

With successful campaign tons of leads are being generated every month. With effective search engine marketing campaign Jakson, India was able to capture audience which otherwise was not targeted

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